Join The Passion Intersect Journal to receive every Sunday morning insights and real life lessons from me building a multi-passion one-person business to $1M in revenue.
Two things will happen during this article:
1) You'll think that what I'm about to show you is impossible to do
2) You'll finally realize that you can do it too by the end of this article
Do what? Build a segmented broad audience.
What the hell is a segmented broad audience?
It means you attract people from different angles but can still speak to them individually (more on this later).
If you are tired of creating niched content, tired of thinking what to write about, tired of attracting people interested only in what you teach but not in what you're interested in. This article is for you. I will show you how I build a segmented broad audience with non-niche content.
I'm currently building my personal brand on X (formerly Twitter), and I have never boxed myself into a niche. That brought many questions and comments regarding my approach.
"You won't be able to sell your products."
"You won't be able to sponsor your newsletter."
"How are you going to do it exactly?"
First of all, I sold for $600 with my first digital product while I had 750 followers.
So, the "You won't be able to sell your products" is dismissed.
"You won't be able to sponsor your newsletter."
I couldn't care less, I promote my own products. And yet, I'll still be able to sponsor my newsletter because I have a "Segmented Broad Audience."
The amount of people who quit is INSANE.
And guess it's because of what?
Did you say "picking a niche?" Ok. I love you.
Look, I won't get into too much detail here. You can read The Anti-Niche Philosophy to understand my entire position regarding the "pick a niche" BS advice.
You are here because you're curious about building your segmented broad audience with no-niche content.
So, here's what you'll learn:
- Why you should build a broad audience
- How to segment your broad audience
- How to cross-promote your products
- How to Build products that solve problems at every stage
This question is purely to satisfy your curiosity. I hate using the word "should." Because here's the thing: you should do whatever the f*** you want.
I present you with different possibilities and what I AM doing. I do not advise strategies I do not do for myself (a good indicator of BS btw). Someone who advises you to do things they don't do themselves, RUN AWAY.
Here are five reasons why you should build a broad audience
1) You aren't a slave to the algorithm
2) You get to analyze common themes amongst them
3) You can create tailored products to solve their problems
4) You have the freedom to pivot your content anytime you want
5) You get to meet people from different industries
Now you know.
Now what?
Well, let's explore how to segment your broad audience. Oh, yes. If you want to know how to build a broad audience, then read this article. It all starts with the anti-niche philosophy.
Just look at those big YouTubers: MrBeast, Jake Paul & Logan Paul, and Sneako.
I do not want to be like them. They're not even my role models at all...
But, you can learn from them.
Why do people follow them?
Why do people buy from them?
They do not have a niche, because they are the niche.
I use two simple strategies to segment my broad audience.
1) Write a newsletter repurposed as a blog post (like this one) and plug related products that fit the topic (like I will do in this one too)
2) Create free & paid digital products (niched solution)
Let's start with digital products.
They are everywhere on my website.
1) Homepage
2) Sidebar of my blog posts
3) End of my blog posts
4) Occasionally mentioned in my blog posts
Each product is targeted to a specific "niche" or, if you prefer, "ICP (Ideal customer profile)."
You'll notice something interesting after seeing all of my products (I will update this list when I release new products)
My current digital products:
Goal: Teach new creators Framer to help them build their website and landing pages. It helps with building authority as well.
Audience: Creators and Freelancers.
Common problems: They heard about Framer, and want to use it but need help knowing where to start.
Potential income: I upsell my template for $39—a bargain for overwhelmed creators. The template comes with a mini-course on how to get started and customize it.
Goal: Help creators understand how they can create content based on their passions and interests without ever picking a niche.
Audience: Creators and Freelancers.
Common problems: Overwhelmed by the typical advice of "picking a niche" and don't have a solution to how they can do it differently.
Potential income: I will upsell my upcoming course on content creation, creativity, and AI.
Goal: Help creators create their website in less than 2 hours.
Audience: Creators and Freelancers.
Common problems: They don't have the time to do it from scratch.
Price: $39
I repurpose my newsletter intersects as blog posts. Honestly, I was quite surprised to see many people reading them entirely.
Those who subscribe to The Passion Intersect Journal are curious people who aspire to sharpen their critical thinking.
My motto: Better thinking, better doing.
Let's see what it looks like in the backend.
First, let's start with my different funnels.
I use ConvertKit for my email marketing automation and Newsletter.
You can register here. (help a friend, I earn a commission with no additional cost to you.)
Those are extremely basic automation. I will write about it once I upgrade the level.
The Passion Intersect Journal Automation:
When people subscribe, they enter into an email sequence.
The Email Sequence:
My first email introduces my readers to what they'll expect in more detail. I also share my top 3 actionable pieces of content. From the get-go, my products are all over my blog posts. So, my reader is exposed to them.
In my second email, I aim to provoke thoughts and acknowledge my respect for my reader's time.
In my third email, I introduce my digital products as "cheat codes."
That's how I currently conclude the sequence. I'll probably add two or three emails to this sequence.
The Content System Intersect Guide Automation:
I won't get into the details of every email. I only want to highlight how I cross-promote my products.
I did it in the first email for this one:
My Free Framer course automation:
I promote my Framer template in the first email of the sequence.
I promoted my other product in the last email.
It may be too straightforward. But that's the way I am.
By now, you have probably noticed that my products are complementary even though they're not 100% connected.
Here's the thing: you can create that connection.
Each product raises the awareness of my readers for my next product. My goal is to show everything I have and how it might be helpful for them.
As of writing this, I'm emerging myself into funnel building and problem-solving product creation. When you create your niche of one, you can sell whatever you want.
Because in some way, you create your own customers. It's not like I'm creating inexistent problems. But, when you aren't aware of those problems, they're new to you when you discover them.
A quick example: many creators sleep on SEO.
SEO is a skill you can learn without having to invest a penny to "implement it." It is an asset that can put you YEARS AHEAD of your competition if you start NOW.
My published website has been live since March 20, 2023. In 5 years, those numbers would be weekly.
The typical way of selling an SEO course or service would be to create endless content about it from various angles, right?
Now, whether I'm an expert or not, I achieved those results by myself. I know what I'm talking about and can teach you how to achieve similar results. The emphasis here is that you don't have to become an expert.
Many courses want to teach you all the ins and outs, but let's be real here.
You don't need to learn EVERYTHING.
You need to learn what is necessary FOR YOU.
That's my job. Synthesize my knowledge and tailor it to your specific needs.
And quite frankly, you may not even be aware of those needs.
Let me put them on a silver platter for you. SEO will help your content be seen by people "actively looking for that content." There is way more to it than I can explain in this small section but the point is don't sleep on SEO.
And you know what does that mean? I'll have a free & paid product on SEO.
I'm building my brand like an entire university.
My social media posts and blog posts serve as random topics of interest that my readers can stumble on. They are an introduction to my universe.
To have a chance of succeeding, you need a few things.
That's when you learn what you "might need".
- How to build a website (Free Framer & Webflow Course + Paid template)
- How to create content (Free CSI Guide & Paid course)
- How to build a newsletter (Free Guide and BTS of my process)
- How to write a newsletter (Free Guide and BTS of my process)
Now that you're aware of what are the opportunities and needs, you want to learn.
If the creator who introduced you to this universe has courses about everything you want to learn, would you start there or look somewhere else?
Well, the answer is obvious. Otherwise, you're a special case.
An interesting example would be someone who heard about blogging and SEO but never about building a personal brand. The reader finds an article I wrote about SEO in the creator economy and gets introduced to "building a personal brand."
IF I have products about building a personal brand, that reader WON'T look for a different teacher. I delivered value with my article and picked his curiosity. From there, I can introduce all of my other products. Perhaps, how Framer or Webflow is better than WordPress for long-term success (Framer & Webflow courses).
Do you see how this is powerful? The possibilities are endless.
If you can create products that ACTUALLY deliver on the promise, then your expertise status doesn't matter. What matters is, "Can you deliver on your damn promise?"
That's something I don't play with. I'm building a SOLID reputation for quality delivery.
You can sleep on your two ears when you buy something from me.
I will always underpromise and overdeliver.
I told you. You'll finally realize that you can do it too by the end of this article.
It is possible, yes. But it requires time.
To sum up.
1) Build a broad audience
2) Segment your audience with specific problem-solving products
3) Cross-promote your different products
I do not send irrelevant emails to my list.
In other words, I do not annoy them.
Here’s what it currently looks like:
It is working well.
By the way, have you noticed how I promoted my entire course catalogue?
Have you also noticed how I promoted my upcoming product on SEO?
That's the strategy I shared with you in action WITHIN this piece of content.
I do not have a niche.
I'm building a product on every skill I'm mastering.
One key point here is that I USE them for myself as well.
I do not teach or advise on things I do not use or believe in.
Let's Build!
I explore the intersection of passions and business.
I am a minimalist, and multi-passionate currently obsessed with the creator economy, branding & web design.
Minimal Creator is a Framer Template designed by a creator (me) for creators (you). Optimized for Newsletter Opt-ins, Blog Posts and Digital Products.
You Don't Need A Niche To Build An Audience. I grew my Twitter account to 1600 followers without any niche. In this guide, I'll show you how you can create content without a niche.
Build An Optimized Website And High-Converting Landing Pages For Your Services/Offers With Framer. You don't need any design or coding skills.
Exploring the intersection of passions and business as a multi-passionate looking to become full-time content creator.
